"A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design." (Kim Goodwin, Cooper.com)
> Learn more
> Fluid examples
Mental Models
Mental models are way to think about what knowledge, experience and expectations users bring with them when they use your product.
> Mental Models, by Indi Young
> Interview with Indi Young
Journey Frameworks
Journey Frameworks (aka: schematic storyboards) map out the experience of visitors while they go through the various stages of the interactive experience. The examples listed below illustrate a museum visit to the Detroit Institute of the Arts and related kiosk or mobile situations.
> Fluid examples
Affinity diagramming is a great way to synthesize and categorize large amounts of data by finding relationships between ideas. We tend to use them often for making sense of user research data.
> Learn more
> Fluid examples
Scenarios help us understand the details of how we can better support users in meeting their goals. Scenarios -- stories about users activities as they happen in context and relate to other activities -- define the way a user needs to complete an activity or string of activities, what information they already know and need to know, what mental models and expectations they already have in the space and how their context affects the way they get work done
> Learn more