Journey Frameworks

Lee: we're seeing kiosk as first point of interaction that people engage with.
Are we putting the kiosk in the right place? Will the Kiosk be coupled w/ family fitting room or info booth ? Will it be placed in other locations in the museum ? This will help inform the interfacde.

Swarupa: we're talking about integrating the kiosk w/ the info desk, consolidating museum information, placing them @ different locations,
David - 2 or 3 locations where people might encounter the kiosk.

Jennifer - we have info booths & the family fitting room. they sometimes overlap in function (e.g., people ask where the gift shop is at the family fitting room, and ask questions about works of art at the information booth). Info desk is not interpretive, FFR does. @ Rivera court info desk docents can provide limited TMS info - not trained to deeply know the collection & art.

DIA - People at the information desk aren't trained for understanding the museum collection or the art; they have a map of the museum, and a general understanding of where to find things at the museum

David - kiosk opportunity to orient people to big museum, big ideas, increase transparency of the DIA
David - they've been wanting to rethink their information desk, to become more effective; and the kiosk discussion have acted as a catalyst to that rethink

Jennifer - working w/ themed GALLERIES as opposed to individual objects. The galleries (i.e., big ideas) aren't going to change that much, if at all.
Jennifer - we want to send visitors to galleries, not objects. In part, this addresses technical difficulties with trying to connect people to specific objects or locations. Take the pressure off of looking for specific objects-frame the experience by galleries and themes. After all, that's how the museum is organized and set up-if they look for a specific object, they won't get the whole picture. Getting a visitor to a gallery in general gets them a bigger picture of what the museum's there for

DIA - Like to keep working with this notion interpretives and 'Interpreting the museum for people.'

DIA - We see the Kiosk as being a tool that helps point people to the galleries/collections. Right now the visitors just kind of stumble into the galleries and realize once they're there, what it is. The kiosk can help them preview what's there.

David - Galleries are organized around themes, and this might be unusual for some visitors--the kiosk should orient them to that, make the museum's organization of ideas more transparent; make the DIA's innovation of gallery-specific themes more transparent


p. 9
Need clarity - do you touch anywhere on the screen to begin? The people look clickable; I thought if I pushed on one of the cartoons it would take me to a certain part of the interface.
An artifact search is not possible, David: emphasis on thematic tours. Our thinking has evolved. Selections on the right hand side to feature big ideas, or thematic galleries - could be as many as dozens of them. Then you would see how the museum was organized. Instead of a purely visual search, we're interested in exploring preliminary queries. 1st time visitor or experienced? Have you been to the DIA before? etc. (this is work the DIA will need to do)
David - but we have maybe 90 "big ideas". a big list to go through visually. maybe these queries (e.g. what kind of visitor are you) allows you o narrow options, and from this it's easier to narrow your option. Narrow the list, to, say, 6 or so.

David - Are your a first time visitor? Experienced visitor? Are you on a field trip with your school?

Jennifer - Look at type, age range, etc.

David - We could have two options here for the second page. First option can list themed tours and the second option can be where the query is.

p. 10
Jennifer - so this is what you would get if you chose.

p. 11

DIA - From the "see more" preview, we could have an installation shot as one option, or a small selection of thumbnails that can expand if the visitor touches them.

- bars on the right - coloured bars should be larger, larger area to make a mistake in. Everything in general needs to be larger so that things are easy to tap.

p. 13
Swarupa - information, experiences more important; while you're thinking about the more experiential aspect, we're plotting this out the nitty gritty wayfinding details on the map for you
David - the value of having a map is to have people being to understand the locations. But the visitor doesn't need to know how to get there yet. At this point we'd like to focus more attention to the tour information and images. The map and the right side panel need to be reversed size-wise. The map takes up a lot of real-estate which it doesn't need to.

David - The scale of the map is also fairly small in comparison to how large the museum is. This may be misleading the way it's being presented.

Jennifer - we could have the map be smaller and if the visitor has trouble reading this then a staff member at the info booth can help them locate where things are.

p. 14 -
preview of tours that have been selected at this stage

David: once I've examined my options and made my selections, all i need is a mnenomic that represents my selections. These can be small little thumbnails of the tour. Depending on which kiosk location the visitor is at, it's important for them to know where they are in relation to the tours they've selected. The tours may have to provide different paths that make more sense to where they are.

David - we want to emphasize the map here.

DIA - this is a 'central entrance' but we have many different entrances where people can come in.

DIA - may be only offer one tour?

p. 17
What's needed is the option to enter an email address (e.g. it's not necessary, but the option is available)
digital souvenir, etcs

DIA - we love getting email addresses so any opportunity to get them we like. We should provide an option where they can say "Don't send me emails."

DIA - Maybe we should provide an option where it says "On you next visit, you may want to look at X." and provide a map and preview of what this is about. This may encourage them to come for another visit.

p. 19
Fluid: This is how the printed brochures would lay out, conceptually.
DIA: printout is less of an interpretive media and more as wayfinding. The interpretation is in the gallery itself. We just need to find a simple way to point people to the didactic content that's in the galleries.

DIA: If you have entered your email there's an opportunity for people to come back rate the tour.

Terminology - what is meant by tour ? Arranged by gallery (e.g. "fashionable living"). We're moving away from a tour that takes you across a number of locations across the museum. Instead you're directed to a particular gallery w/ a particular theme.

Jess: Questions to be asked at the beginning are a really important thing - e.g. Do you have a time constraint? A mobility constraint? Only wanting to be on a certain floor?

DIA: content, concepts, experience-to-be more important than the map. Map should be a "by the way, while you're thinking about these things, we're mapping this out for you". Some map is useful to understand what terrain the visitor will need to cover, but content more important than map overall.

DIA: What happens if you get overlapping tours?

DIA: Is it a good thing to offer more than one tour, or should we just give one and call it a day?
DIA (someone else): I don't mind the multiple tours
DIA (another someone else): What about a "If you liked this, you might also like..." thing?
DIA (someone else again): And these galleries happen to be nearby...

David: Product (i.e., printout) should be more about wayfinding, and less about interpretive media. Let's not expect visitors to read off the sheet while in the gallery. Just find the gallery, and put the sheet aside [and rely on the interpretive media within the gallery]
DIA: though we can add an introductory paragraph about the gallery, to launch the interpretive experience before entering the gallery

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