Fluid Persona Format
Page 1: Summary
Page 2: More Details
Todd Warfel Example Persona
- Nice categorization: "The Moderately Seasoned Professional"
- Nice tagline: "I'd like to see a good, better, best."
- Shows Persona scales
- Goals are prominent
- Important Use cases highlighted in "Primary Use"
- Frustrations & Pain Points are prominent
- Succinct narrative story about what's important to Michael
- Great picture
- Persona doesn't have a ton of personal details, so he may not be as humanized as he could be. (But maybe he's compelling enough without those details.)
Chopsticker Example Persona
- Nice graphic design
- Very compelling picture
- Very interesting personal details that give you a sense of his personality ("I don't suffer fools!), but relate very well to his work context
- Goals are prominent (interesting tying of goals to a story about them)
- The second page is sort of an appendix with additional details
- Tagline is a little long
- Details in the left sidebar aren't arranged very well (no headings)
- Not super easy to get an "at a glance" sense of who he is
Kivio Persona Chart
- A chart can be an interesting companion to personas, to help us understand their differences
- Table format allows users to easily see how the personas are different
- Table format allows users to easily pick out the information that is relevant to them
- Table format allows for the breakdown of information into the categories that are important to the application/site being designed; may be good when there is a lot of important information which is paralleled among the personas
- Personal/social life is included, but in the table format can be ignored or skimmed
- The table format makes it less story-like, and thus perhaps less compelling
- Drawings can be used for provisional personas to further emphsize the fact that they are not based on research (and thus less "real")
- The drawings of the cars they want really add a tangible example of their differences
- Actual Cooper Personas appear to be about 4 paragraphs of text with a name, age, and perhaps one other characteristic (e.g. email) at the top. I think this is a (less digestible) format that works for them because the personas are primarily used by their internal design team, or shared with clients in a very interactive session. I don't think they have to convince people to use them as much as we (or many other organizations) do.
- Clearly, these aren't full personas and a lot more detail is needed
Viget Labs Persona
- Nice photo
- Nice tagline
- Nice categorization: "The busy student"
- Simple but effective graphic design
- Quick Stats gives you "at a glance" demographic info on Jack
- Goals are prominent
- List of tasks (sort of scenarios) user may want to perform on the site
- Pretty bare-bones; not a lot of information
- He isn't really humanized; it seems more like a user profile.
Persona for Student Assistant Tool
- I think you do get a sense of what Mark is like despite the lack of narrative detail. There is enough narrative in each section to humanize him.
- Nice photo
- No categorization of Mark (E.g. "the social drinker")
- Is Education & Education Overview really necessary
- Why are technology usage and cell usage separated?
- Not sure if it makes sense to make hobbies so prominent..could be part of Personal Info
- Tagline may be a little contrived
Engine Service Design Example Personas
- These seem similar to ours, with different sections for Ambitions, Interests & Challenges.
- Can't see enough to comment on positives or negatives.
Engine Service Design - Filling in a Persona Board
- Interesting activity for persona creation. I believe they have the "magical services" that Cooper asks you to think about in design.
- Are people limited by having to write in boxes with the questions already laid out?
- Nice categorization: "The Learner"
- Nice tagline
- Good combination of narrative paragraphs and bulleted lists (though I think the bulleted lists could be chosen a bit better)
- Includes very well-fleshed out scenarios
- Attributes seem somewhat repetitive of Background
- Classical print design layout may alienate folks more acclimated to "use all the space" projector and screen targeted layouts.
iQContent Persona Example
- Wow, is he ever humanized!
- You need to read the whole thing to really know him
- A tagline or Categorization may help to remember him 'at a glance'
- Not sure how this connects to a product being designed for him
Small Portion of a Larger U.S. Department of Agriculture (USDA) Economic Research Service (ERS) Persona
- Nice picture
- Nice tagline
- Nice narrative summary of what Matthew does
- Demographic info is lumped into a short section which also includes tech-savvyness
- Goals are missing, or labeled as "Key Attributes"
Sakai & Image Gallery Personas
- Low cost for development
- Persona map makes it clear who is primary and how the others fall around her
- High level description about show she is
- Nice goals, relevant to product
- Can utilize the format created for image gallery in the wiki
- Like the way "Level of (technical) expertise" and Tools are broken out
- Not a lot of details about how she gets her work done
- Not as "snazzy" looking as some others
- Not a great "at a glance" view
- I really like the short introductory paragraph at the beginning, with a called out quote (though the quote may be a little too emphasized).
- There are several called out quotes here, so we'd want to make sure her tagline is the most prominent.
- If there is similar information in the narrative paragraphs and the bulleted lists, I think we want to eliminate it so people don't have to parse the same info twice (unless we do two different formats of each persona, one narrative and one bulleted).
- I'm not sure the red headings work. Both because I think red is a bit of a danger color, and because it's hard to tell at first glance that the red heading is at a higher level than the black headings in the bulleted sections.
- We may want to see if we can reduce the # of bullets a bit.
- Are there other categories that would be helpful in the bulleted sections?
- I'd move the "Professor & TA Manager in Spanish under her picture, because the name is what we want to really emphasize.
- Catalina De Silva (Faculty - GSI Manager in Spanish)- Catalina.pdf
- Robin McCoy (Faculty - Business School)
- Ahmad Yousef (Faculty - Tenure-track History)
- Sergio Rossi (Graduate Teaching Assistant - Urban Affairs & Planning)
- Stacey Pearson (Graduate Teaching Assistant - Microbiology)
- Henry Sibley (Longtime Faculty - Math, Provisional Persona)
- George McFadden (Online Instructor - Journalism)
- Christy Gonzola (Undergraduate Student - Molecular & Cell Biology)
- Andy Wright (Graduate Student - Information Studies)
- Ashley Myles (Undergraduate Student - Archeology)
- Shaina Wiseman (Graduate Student - Land Development, Provisional Persona)
Instructional Support Staff