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From Jakob Nielsen, Field Studies Done Right: Fast & Observational

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interviews
interviews

Interviews

Strengths

  • Assuming it's done in the wild, it allows for understanding context or work
  • Enables understanding how users understand their work
  • Analyzing goals of work
  • Ability to follow-up and clarify as the conversation is happening 
  • Builds relationships

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For more on interview techniques see:

Observation

"Users are perfectly capable of expressing their latent needs.  They just can't do it verbally.  That's why we do ethnography and empathic research" - Rich Sheridan, Menlo Innovations

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