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Key

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Give the persona a name

  • Add a picture

Avoid a real person

  • Creating an archetype

Be precise

  • More important than accurate
  • Don't oversimplify
    • May be a spend a lot of time texting friends and be a wiz at Facebook but gets confused by multiple browser windows or tabs.
  • User persona not a buyer or manager (of users) persona
    • Must be satisfied
    • Will have specific interface, separate and unique.

Begins with Investigation

  • Site Visits
  • Interviews
    • Everyone on project: Sponsors, Managers, Workers, Users
    • Job Shadowing
    • Contextual Inquiries
    • Previous data & research
  • Create many initially...narrow them down...