Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


  • Relies on user to self-report accurately and at the right level
  • Experts often have an inability to describe what has become subconscious (unconscious competence)
  • More time intensive for facilitator than with surveys or focus groups
  • Can miss subtleties since user's will likely leave out what they think are unimportant details

For more details creating interview questions and running interviews on interview technique see:

Nondirected Interviews: How to Get More Out of Your Research Questions