DIA will be using cell-based tours for its upcoming Richard Avedon
exhibition & possibly Through African Eyes
With Acoustiguide wands, there's lots of staff time involved in
distribution of equipment, sanitizing, etc.
- Development is costly; of tours themselves; scripts, creative part,
- TYPICALLY FOR EXHIBITIONS, COSTS RUN $40K FOR content development,
equipment rental, etc.
- DON'T SEE VERY MANY PEOPLE USING AUDIOTOUR FOR PERMANENT COLLECTION
POST-REINSTALLATION. NOT SURE IF DECLINE IS B/C OF ABUNDANCE OF OTHER
INTERPRETIVE OPPORTUNITIES, IF PEOPLE DON'T KNOW ABOUT IT, OR B/C WE NOW
CHARGE A COUPLE OF $$ FOR USE.
- People using audio tours in special exhibitions (audio tour built
into the ticket price)
- LARGE-PRINT paper copies of text available as alternative
- stops 2-3 minutes
With cell system:
- Visitors can leave audio comments
- Text voting can occur
- development/production process is simplified. E.g. Director can just
record comments/content into a phone - you don't have to use a
- piloting a cell phone tour with 6-8 stops; an adult tour FOR AVEDON
EXHIBITION. This is in
contrast to acoustiguide tours of gallery, which typically have 15-20
stops & 40 minutes per tour roughly, as well as youth tours
- stops = aiming for 1-2 minute ON CELL PHONE B/C MANY PAY PER MINUTE
- Benefit - People can use their own equipment.
- drawback - DIA has historically discouraged cell phone use in
galleries. Also, how many have their own cell phones?
- able to track usage, how much of the content they listened to, where
people stop, how long until hang-up - visitor research component
- Cell phone COMPANY doesn't provide any web interface (for listening
to audio content, recording audio content post-visit, etc.). DIA CAN
LIST PHONE NUMBERS ON DIA WEBPAGE. DIA would
have to build this. BUT DIA owns the content w/ a cell system.
- Getty Museum provides print brochures with a small thumbnail and the
cell phone number of the object so that they can interact with it
after the visit, comment from home
- With cell phone system, options for people participating are a lot
broader (e.g. scholars from afar)
How do you choose what audio responses can be accessed by other cell
- Try to provide a structure for soliciting responses to galleries/
objects. Questions for responses need to be carefully positioned to
inspire a response (not typically a yes/no question); questions are
made for works of art that are particularly interesting/emotional,
likely to instigate a reaction