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  • learn more about how your personal information is used on the internet and how you can protect it
  • privacy is about being in control of your personal information and of being able to decide how you present yourself to the world
  • “personal information” is not just information that you provide directly (like entering your credit card number on a shopping site), but is also generated based on your online behaviour (e.g. links that you click on, or things that you search for)
  • your personal information could be used in ways that you are not aware of, and in ways that you may not like or want
  • data that is collected about you can impact your job or future jobs, how much you pay for specific products, insurance rates, etc
  • personal information about you (including your online behaviour) can also be used for your benefit (e.g. by recognizing you when you return to a service, so you don’t have to log in again)
  • this tool will help you to weigh the benefits vs the potential risks of sharing your personal information on the internet
  • this tool will help you be more in control of how your data gets used
  • this tool will help you understand and define a personal privacy policy that suits the required function/task, acceptable risk level and personal preferences

  • “…all of these pieces of data: relentlessly collected across all our devices, services, and accounts, and eagerly analyzed, shared, and sold. In aggregate over time, intimate digital patterns emerge: our detailed habits, movements, relationships, preferences, beliefs and secrets are laid bare to those who collect and capitalize on them” (from the 8-Day Data Detox Kit
  • “our data makes maps of our habits, actions, and inner thoughts” (The Glass Room

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  1. Initial mapping of Intro/animation text attached. Could be useful to have concrete examples of possible Pros and Cons of Info and Behaviour data use to help support explanation of WHY StoryBuilder.


  2. Cookies story board:

    page 1 initial notes

    page 2-3 further fleshed out sequence