Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 2 Next »

We use persona scales to analyze user goals, behaviors and attributes from user research.  The activity goes something like this:

  • Identify goals, behaviors and attributes we learned about in our contextual inquiries (particularly where there are distinctions between users we talked to).
  • Place the above on a continuum with either end representing the extremes we learned about (not that exist but that we specifically learned about in our research).
  • Place each user research participant on each continuum.
  • Look for patterns where the people we talked to end up being grouped together often.  Circle the patterns -- each group in a different color works well.
  • Each grouping identifies an archetype / persona.

Instructor Persona Scales

Student Persona Scales

Instructional Designer Persona Scales

  • No labels