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Fluid Course Administration & Content Management Personas


These Personas are models used to represent the information gathered during the user research done in the Fluid Content Management Research project. They are models of archetypical users in this domain, and are used to inform the design and development process of Fluid Components. Some of these personas are provisional, which means they were not based directly on this user research, but represent user types we know from previous research are important and should be represented.

These Fluid Course Administration & Content Management Personas will also be useful to communities working on projects in this domain. We anticipate the need to add additional information to these personas for more focused domains (e.g. Content Authoring).

Types of Personas

The design of all Fluid Components will be informed directly by the primary & secondary personas below. By definition, each primary persona requires their own user interface in a particular application. A secondary persona is one whose needs will be mostly served if the needs of the primary persona is met. There may be small additions to the interface necessary to meet the needs of a secondary persona, but these additions should not negatively affect the experience of the primary persona. (If this were the case, this secondary persona should be another primary persona and have their own interface.)

Auxiliary personas do represent models of users we saw in the field, but we don't believe are different enough from the primary and secondary personas that it is helpful to keep them in mind. However, we are making them available so that they can be used in a particular problem space as necessary. For example, Michael Demsky, the Departmental Support Person, is not that different from Anita Stalmach, who does Departmental Pedagogy Support. However, if there was a use case that involved this person doing a lot of section management, it may be more helpful to use Michael.

Additional personas may also be created based as additional user research is done (or as provisional personas if user research is not an option). This may prove necessary if we realize we don't have enough information on users in a particular problem space. For example, if we are working on reordering images, we may want to have a professor in the Art History Department as a primary persona to inform our design & development process.

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