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Listing P4A Stakeholder and Actors


The purpose of creating this map was to gain a better understanding of who the potential players are in the P4A platform and what would motivate them to be part of this ecosystem.

  • A list of P4A stakeholders and actors was created.
  • The motivational values for each stakeholder were listed
Insights/ Questions:
  • The distinction between some of the stakeholders were not very clear. Thus, it was difficult to differentiate motivational values for those group. i.e Developers vs. Producers, or Freelancers vs. Producers
  • How are the guest users going to be differentiated from the members? This might impact the motivational values of each group.


Clustering Values


Isolating values from the stakeholders in order to find the overlaps and the common values offered to different stakeholders.

  • Extracting all the motivational values from the previous step, removing duplicates (List of Stakeholders and Actors)
  • Grouping similar values into clusters
  • Finding a theme for each cluster
  • Exploring how these clusters interact with each other and finding the overlaps
Insights/ Questions:
  • Personal and professional development plays a great role in motivating both producers and consumers to participate in the P4A platform.
  • Information/ Data is a great by product of this system that could have monetary value.
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