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Listing P4A Stakeholder and Actors


The purpose of creating this map was to gain a better understanding of who the potential players are in the P4A platform and what would motivate them to be part of this ecosystem.

  • A list of P4A stakeholders and actors was created.
  • The motivational values for each stakeholder were listed
Insights/ Questions:
  • The distinction between some of the stakeholders were not very clear. Thus, it was difficult to differentiate motivational values for those group. i.e Developers vs. Producers, or Freelancers vs. Producers
  • How are the guest users going to be differentiated from the members? This might impact the motivational values of each group.


Clustering Values


Isolating values from the stakeholders in order to find the overlaps and the common values offered to different stakeholders.

  • Extracting all the motivational values from the previous step, removing duplicates (List of Stakeholders and Actors)
  • Grouping similar values into clusters
  • Finding a theme for each cluster
  • Exploring how these clusters interact with each other and finding the overlaps
Insights/ Questions:
  • Personal and professional development plays a great role in motivating both producers and consumers to participate in the P4A platform.
  • Information/ Data is a great by product of this system that could have monetary value.


Value Exchange Map and Goals



This is a venn diagram tries to visualize the interrelations between various actors and stakeholders and anticipate the type of values that could be exchanged between each one of them, such as money, products, services, tools, etc. The image on the left, is a similar venn diagram, however, it has an additional layer of goals for each actor and stakeholder.

  • A three bubble venn diagram was created to include Producers, Consumers and Distributors and display their overlaps.
  • Main actors were placed within their related bubble. If they belonged to more than one bubble, they were placed on the overlapped areas.
  • Stakeholders who did not have direct interaction with the P4A platform but they were essential for the system to operate were included outside of the venn diagram.
  • A line was drawn between where there was a value exchange opportunity between two users.
  • Based on understanding the exchanged values, we could determine the potential goals for each stakeholder or actor form getting involved in this system.
Insights/ Questions:
  • This diagram helped us define the relations that we could not have considered otherwise.
  • It visualized how different values flew within the system and we could pinpoint the imbalances either too crowded or vacant. 
  • We realized that the evaluation that happens with the system is automated, however, there are evaluators outside of the system that can analyze information and turn it to valuable products for other companies or organizations.
  • Distributors are different than the matchers. They might be thrid party organizations or individuals that support the platform with right tools and services (i.e. logistics, amazon, paypal)
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