Like the Uniqlo logo http://www.uniqlo.com/ca/en/
J has a lot of negative space
Stitches / stitching idea maybe doesn’t work as stand-alone (out of context)
Liam: (10:07 AM)
I like the quilting metaphor :) I like the idea of weaving experiences and ideas together
“breaking it up”- the tile design also looks cool as it shows pieces coming together as well
with the negative space, maybe the J could extend upwards to the top of the tile (to convey an idea growing out from the project and influencing the world at large
I could also possibly see colours changing the way this is perceived and multiple different colour configurations would look and feel different
for different pages on (or version of) the site for example
Repair kit / first aid kit - the red + idea - superimpose? Like the idea conceptually but not so much in reality :)
monochrome for logos certainly makes sense
juliana: (10:16 AM)
I like the idea that it looks like a stamp
Liam: (10:23 AM)
is there anywhere where the letters would be spelled out all horizontally?
How to make it less rigid and capture the dynamic nature of the project and of social justice?
How to capture a sense of all the different facets of this program? All the different work that the partners are doing?
Could the blocks move in and out in some way?
Consider different languages
Could we use a gradient in some way -
Play with reverse colours - black on white with white on black
Could the logo incorporate speech bubbles somehow?
Or a mola logo? (sketch)
the shorter intro blurb could be tweet length
the background of the footer could also be that quilting aesthetic
“Get involved” - link to something other than wiki - could be confusing/annoying
Take instead to a page in the site that explains all the different ways they could get involved - introduce the different resources
Categorizing resources would help a lot
List different ways of getting involved, ordered easiest (check out the resources) to ones that require more effort (becoming a partner)